A movie theater from 26 March, but the coronavirus upsets the global marketing strategies of Disney.

During the Super Bowl, the National Football League championship final sporting event most watched in the United States, It was sent the new trailer of the Disney movie Mulan Live Action, in Italian cinemas from 26 March. The film tells the epic story of the legendary warrior, a young fearless woman who risks everything to protect your family and your country, becoming one of the greatest warriors that China has ever known.

When the Emperor of China decrees that one man from each family will have to enlist in the army Imperial to defend the country from attack by invaders from the North, Hua Mulan, the eldest daughter of a respected warrior, He takes the place of the sick father. After he had dressed as a man and enlisted as Hua Jun, Mulan will be tested at every moment of his journey and will have to find their own inner strength and show his true potential. During this epic journey it will turn into a warrior estimated earning the respect of a grateful nation and the pride of a father.

Niki Caro signature live-action retelling the key of the classic animated Disney 1998 Mulan, which boasts an acclaimed international cast includes Liu Yifei in the role of Mulan, Donnie Yen as Commander Tung, Tzi Ma in the role of Zhou, Jason Scott Lee as Bori Khan, An Yoson in the role of Honghui and Ron Yuan in what Sergeant Qiang, with the participation of Gong Li in the role of Xianniang and Jet Li in the role of Emperor.

The screenplay, Based on the narrative poem "The Ballad of Mulan", It was written by Rick Jaffa & Amanda Silver e da Lauren Hynek & Elizabeth Martin. The film is produced by Chris Bender, Jake Weiner e Jason Reed, mentre Bill Kong, Barrie M. Osborne, Tim Coddington and Mario Iscovich are executive producers.

But as reported in Variety by Patrick Frater there is a but:

"The film is faced with an unexpected wind in one of its key markets: at dinner. There, a dangerous outbreak of viruses closed cinemas by the end of January and has provoked a storm of problems for the entire film industry, from local production, the Hollywood distribution.

It would be disappointing for Disney if China could not be part of the synchronized global launch of the film. But the studios are facing an unenviable choice: postpone the release in China at a later time or delay the entire global campaign until the coronavirus Wuhan is now off. At the moment not only it is not clear when it might be, but also the marketing and promotional campaign of the film should be restarted.

This would be an additional expense unwelcome in addition to what may be the film more expensive franchises of all time: “Mulan” It has a production budget reported $ 300 millions." . . .

. . . "If in the end Disney is unable to include China as part of global output model of the film, there is a danger that pirated versions online “Mulan” from entering the country. This could reduce or compromise the box office success of any arrears in China release of the film. "

Ultimately coronavirus has also hit Disney!

For now, let's enjoy the official TRAILER (C) Disney: