Gladly we relaunch the news appeared on the site of the Gemelli Hospital:
A Hospital Foundation. Gemini and Medicinema Italy Onlus are launching the new fundraising. from 9 al 15 January campaign on RAI solidarity with sms 45514.
Attend a movie, although hospitalized, It is a therapeutic experience that helps reduce the perception of pain, bringing relief to patients and their families. This is confirmed by the first data of the research project coordinated by Prof. Celestino Pio Lombardi, Foundation University Hospital A. Gemelli from Rome and scientific director of MediCinema. I study, the first phase of which will end in March 2017, is involving 240 Gemini patients, of which 120 they are children. “From the first evidence - underlines Professor Lombardi - by measuring a series of psychological and psychomotor parameters, there is an improvement between the 20 and the 30 per cent in the perception of pain in patients who have experienced 'cinema therapy' ".
This experimental study was born within the first real movie theater in an Italian hospital opened in April 2016 on the eighth floor of Polyclinic A. Twins thanks to the support of The Walt Disney Company Italy and the generosity of thousands of people.
The cinema hall is a project commissioned by MediCinema Italia Onlus and the Policlinico Universitario A Foundation. Twins of Rome, than now – thanks to the support of the Social Secretariat – launch a new fundraising campaign through RAI networks from Monday 9 see you on Sunday 15 January with solidarity SMS 45514.
In 2017 the resources will be used to perfect the room, to ensure continuity of film offerings, with titles suitable for adults and children, and to develop research, recently started, with the scientific study on the effects of cinema therapy, so that the Gemelli model can be replicated in many other Italian hospitals.
I study, promoted by MediCinema, started in September 2016
developed / coordinated by researchers from the Faculty of Medicine and Surgery of the Catholic University of the Sacred Heart and Gemelli, in collaboration with researchers from the Niguarda Metropolitan Hospital in Milan, has the aim of measuring the effects of therapy through cinema in the hospital journey and in the approach to disease.
The main applications provide, at first, l’area pediatric and developmental age, including family interaction, surgical and cancer patients, the rehabilitation clinic in mental deficits and the therapeutic one related to psychosis and mood disorders, the area of disabilities.
The MediCinema room of the Gemelli Polyclinic can accommodate up to 130 audience, between patients, family, friends, volunteers and operators in assistance. The cinema also welcomes patients who are not self-sufficient, in bed or in a wheelchair. During the first months of activity, thanks to the extraordinary solidarity and participation of all the film distribution companies, approx 40 first-run films, over 30 of which since fixed programming began, in the month of September.
The MediCinema room at Gemelli, thanks to the generosity of The Walt Disney Company Italy, it was also chosen to host two prestigious premieres, The Jungle Book by Jon Favreau, for the inauguration, and Andrew Stanton's Finding Dory, for the opening of the regular season. All the main film hits were screened simultaneously with the "normal" cinemas: the films for the little ones on Thursday are highly applauded (among others, the Ice Age: on a collision course, Pets, Storks on a mission, Kubo and the magic sword, Trolls, with Oceania as a big star over the Christmas period), and for programming for all ages on Tuesday (Ghostbusters, The man who saw the infinite, Bridget Jones’s baby, Doctor Strange, How to grow up, despite the parents, Fantastic animals and where to find them, Rogue One: a Star Wars story). The year 2017 it started with Steven Spielberg's show for all of GGG, coinciding with the feast of the Epiphany.
Cinematherapy, long known and practiced, indicates how watching movies creates a "pause effect" for the sick from a psychological point of view, determining a state of well-being found at the neurological level. Neuroscience further validated this thesis (neurocinematics) getting to measure the physical effects when viewing moving images and detecting improvements.
RAI for the Gemelli Polyclinic and MediCinema | The fundraising campaign with solidarity text messages 45514 from 9 al 15 January 2016.
The RAI Social Action Department supports the MediCinema project at the Gemelli Polyclinic with a TV and radio fundraiser. From Monday 9 see you on Sunday 15 January, the RAI networks, within the TV and Radio programs, invite the public to develop the programs and activities of the cinema and to develop research on the effects on patients of relief therapy through cinema, by giving from landline and mobile phone through the number 45514 active since 9 al 15 January 2017.
It will be possible to send a solidarity SMS to donate 2 € from TIM mobile phones, Vodafone, WIND/3, Poste Mobile, CoopVoce and Tiscali; or make a landline call to donate 10 € from Vodafone network, 5 € from TWT and Convergenze network e 5 O 10 € from TIM network, Infostrada, Fastweb and Tiscali.
The magic of cinema becomes Gemini therapy
“Thanks to the RAI Social Action Department, that this year too has decided to support our project – declares Enrico Zampedri, Director General of the University Polyclinic Foundation A. Gemini – and to the precious and constant contribution of our Disney Italia partners, Rai Cinema, UBI Banca e Nazionale Italiana Cantanti, we created and started the activity of the Medicinema room, as part of the projects to make our hospital more welcoming and patient-friendly. With the activity of the MediCinema room we give to the patients, in particular to the little ones and their families, a tangible sign of our daily commitment to take care not only of their diseases, with the most effective and innovative treatments, but also of their well-being and their emotional sphere. The latest news is that with our researchers we also wanted to measure the effects on patients of the so-called "cinema therapy" with a rigorous scientific project and the first results are encouraging.
“We are proud to be able to reach an important new milestone with clinical research. For MediCinema Italia - says the President of the non-profit organization Fulvia Salvi – from the beginning it was an important goal to validate the therapeutic meaning of our work. Not only can watching a movie in the hospital give immediate relief to a patient, but even more, through this study, specific indicators of psycho-physical improvement have been identified for both adults and children, with positive effects on the person and medical care.
We thank the prof. Lombardi for the coordination of this study innovative and team of researchers from the Faculty of Medicine and Surgery of the Catholic University and of the Niguarda Metropolitan Hospital of Milan.
We are grateful to everyone our supporters, at the Policlinico A Foundation. Twins and the hospital Niguarda and all the health workers who assist and help us week after week in this extraordinary project ".
Because cinema is a therapeutic experience to be lived together even in the hospital. Being together in illness helps you feel better.
Special thanks to Corrado Gentile who offered his voice for the realization of the social spot in support of the Gemelli-MediCinema campaign.
All updates on the campaign are available on the social profiles facebook.com/MedicinemaItalia and twitter.com/MediCinemaIT, and on the sites www.medicinema-italia.org e www.policlinicogemelli.it
The University Hospital Foundation A. Gemini, formed by the Catholic University of the Sacred Heart and the Giuseppe Toniolo Institute of Higher Studies, manages the hospital activity of the Gemelli Polyclinic in Rome. Opened in 1964 and named after the founder of the Catholic University, father Agostino Gemelli, the Policlinico is today one of the main Italian hospitals and offers assistance in all branches of clinical specialties, including the emergency emergency; it is recognized among the main Italian cancer hospitals and is the reference center of the Lazio Region for many highly complex activities, such as clinical care for numerous rare diseases, both pediatric and adults, including neuromuscular pathologies.
MediCinema Italia is a non-profit organization born in 2013 and inspired by MediCinema UK, active in Great Britain since 1996, where he built 7 cinema in the hospitals. In Italy, in addition to the first real movie theater integrated into a large hospital, at the Gemelli Polyclinic in Rome, the project has four other experiences, started in October 2013 with the Humanitas Clinical Institute of Rozzano (ME), continue from June 2015 inside the multifunctional center Vita Vita, at the Niguarda Hospital in Milan and inaugurated in 2016 with the ASST Fatebenefratelli-Sacco pediatric house in Milan, the Nemo Clinical Center, always in Milan Niguarda and Casa Ronald in Brescia in
collaboration with the Ronald Mc Donald Italia Children's Foundation.
We add that the AVoG volunteers have contributed to the success of the screenings since the inauguration screening last April 2016.